Horlacher’s Genuine Bock Beer Display

Horlachers Genuine Bock Beer Display  New old stock, back was never folded.  Sign from the 1950s-early 1960s. The die-cut cardboard sign features a distinctive goat mascot holding a beer stein.  Litho made in Chicago USA by Inland for Horlacker Brewing Co. Allentown, PA.  Grumps Collectibles So-Cal.